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If you look closely, this is the first post in over 4 years.

While I still love marketing and still help a select few entrepreneurs, my primary focus is on Real Estate investment.

For just over 5 years, I’ve been working with teams to buy and sell real estate investments.  It affords me the ability to use just about any marketing media we want…(The beauty of a LARGE profit margin). It also answers the drive I have to help others.

I’m only updating this because I got a call today about hosting a Marketing Workshop….  Sorry, but not planning that anytime soon.

This blog is on hold… maybe someday, I’ll go back to work on it…  If you find it,  Thanks for stopping by…

Please visit my linked-in profile, connect with me,

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How to get skip the deception and B.S. And Jump Straight to results.

Who taught you about marketing your business? Chances are you have been misinformed, mislead, deceived even.

 

Let’s face it. Most business owners follow a process that looks something like this:

  1. Have an Idea about a product or service.
  2. Do some research to see if people (like) the idea. MAYBE
  3. Start producing said product or service.
  4. Wonder how to sell said product or service.
  5. A Yellow Pages, Bill Board, Radio Ad, or (insert your first ad rep here), shows up and teaches you all about marketing and why their service is where you need to be.
  6. You spend money you don’t have from resources outside you business (business isn’t making money yet) on ads you were “SOLD”.
  7. They get poor or no results. If your lucky they get just enough business in to keep the doors open a little longer.

 

Here are the problems with this process.

  1. You have no clue whether the market will “PAY” for your product or service, and for that matter how much they’ll pay.
  2. That ad representative knows little to nothing about marketing. (They’ll argue that they do til death). If they truly knew how to market, they would likely not be in sales doing a hard sell on you!
  3. You have forgot the key factor in every business transaction. Being able to answer the REAL question. “Where is the profit in this?”

 

Let’s face another fact. Your in the marketing business whether you like it or not. If you have a passion for your business it’s likely in the creation of your product or service. You’ve likely spent countless hours perfecting it. But without a consistent customer base, you will quickly become stressed and discouraged about being in business.

 

So what’s the answer?

 

My quick rules to understanding marketing that gets results.

  1. There is no right or wrong media, just right or wrong uses of said media.

  2. You must be able to measure results! Branding is for the BIG & DUMB businesses who through money around to see what works and calls everything else branding. Focus on measurable results, track ROI (return on investment)

  3. Create a system! Or you can use mine (It’s very Simple – Research & Plan, Take Action, Measure Results, Improve, REPEAT. )

  4. NEVER LEARN FROM A SALES REPRESENTATIVE! They are biased and can not tell you the truth and feed their families at the same time.

 

Where to start?  How do I get real results?

    The best place for most small business to start is to learn Direct Response Marketing and Copy Writing.

Who do I recommend as a starting point for learning to do it yourself?

Author / Speaker / Copy Writer – Dan Kennedy and Bill Glazer

 

Personally I’m a member of their inner circle group and love the tips, ideas and information they provide every month. I joined through this link https://gkic.infusionsoft.com/go/fgf2/ronaldskelton/ and thought I’d share it with you.

 

BTW… That is an affiliate link. I pay for their Gold program every month and get great ideas, information and samples from it.  If I include a link to a product that I use and they have an affilate program, you can bet I’m using that link… Hey, I’m an entrepreneur not a charity worker…   :)

 

 

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What I don’t understand is why so many of you don’t have a plan to get them.

That’s why I created 99Dollarmarketing.com

Make no mistake about it, just writing a plan isn’t going to solve your problems.  You must work a plan.  If you have to choose between writing a simple plan (couple of hours) and posting a few ads or fiddling with social media..  you’re better off tinkering.

Now on the other hand… If you want results and you want consistency in those results then you need a solid strategic plan.  One that is simple and focused so that you can efficiently work the plan.

All to often I come across small business owners that have ads in the yellow pages, ads in the paper, ads on the radio and when you really look and listen to them, they all communicate a different message.   Here is the problem with that,  it takes multiple contacts with your marketing pieces (messages) to take a potential customer from stranger to paying client.  If every one of your messages are different and there is no common thread to tie them together, you lose the potencial compounding effect.

You wouldn’t build a house without a foundation.  Yet so many business owners advertise without a strategy.

What’s in a good foundational marketing plan:

Goals – Understanding where you want to get.

Benefits – Defined & documented for future use.  Make sure you know the difference between benefits and features.

Target Customer Definition-  Demographics and  Psychographics

Niche – “How you serve your target”

Unique Selling Proposition- Why you rather then your competitor

Brand Definition or Strategy- What you want said about you when your not there  (so much more to this one).

Marketing Tactics- What methods of advertising and promotion do you plan on using.

Tracking Return On Investment (ROI)- What methods are you going to use to track each of your marketing tactics for ROI

Pricing Strategy- How do you set the price of your product or service

Budget- How much of your time and revenue are you going to dedicate to growing your business.

 

Now some will argue there should more more, less, or different elements in a simple plan.  This is simply a starting point for businesses without a plan and quite simply sufficient for most small businesses.    For those of you who need more then a simple outline.   99Dollarmarketing.com is a series of easy to understand video lessons, on for each of the ten areas above.

In our next post we will start on how to work your strategic marketing plan.

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